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Building Financial Clarity Through Understanding

We started in 2019 with a straightforward goal—make investment theory accessible without the usual jargon fog.

Most financial education gets stuck between oversimplified advice and academic textbooks. We're somewhere in the middle, working with individuals and small businesses across Ireland who want to understand the mechanisms behind market movements, portfolio construction, and risk management.

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How We Got Here

It started with a question—why do so many people find investment theory intimidating? After years in financial planning and education, we noticed a pattern. People weren't struggling with the concepts themselves. They were struggling with how the concepts were presented.

So we built Dlyze Fraxo to bridge that gap. Not by dumbing things down, but by explaining them better. Our approach grew from workshops in Wicklow to online courses that now reach people across the country. And honestly, we're still refining it based on what we learn from our students.

We're not trying to turn everyone into portfolio managers. But we do think anyone willing to put in the time can understand the principles that drive financial markets—and make more informed decisions because of it.

What Guides Our Work

These aren't just words on a page. They're the things we come back to when we're designing a new course or helping someone understand a complex concept.

Clear Communication

Financial concepts are challenging enough without unnecessary complexity. We break down theories into digestible pieces without losing the nuance that makes them useful.

Evidence-Based Approach

We reference academic research and historical data, not market hype. When we explain why diversification matters or how risk tolerance works, we show you the evidence behind it.

Practical Application

Theory matters because it informs practice. Every module connects concepts to real-world scenarios you'll actually encounter when thinking about your financial future.

Who's Behind This

We're a small team based in Wicklow, each bringing different perspectives on how people learn about finance.

Portrait of Aisling Tóibín

Aisling Tóibín

Lead Educator

Aisling spent eight years in financial advisory before transitioning to education. She builds our course content and leads most of our live sessions. Her background helps her anticipate where people typically get stuck.

Portrait of Siobhán Vanhanen

Siobhán Vanhanen

Research Director

Siobhán comes from an academic background in economics. She ensures our content reflects current research and helps us stay updated as investment theory continues to develop. She's also surprisingly good at explaining behavioral finance concepts.

Student reviewing investment theory materials
Financial charts and analysis tools
Modern learning environment for financial education

Our Teaching Philosophy

We don't believe in passive learning when it comes to investment theory. Reading about asset allocation is fine, but working through actual scenarios—that's where understanding happens.

Our courses combine structured content with practical exercises. You'll encounter case studies based on real market situations. We encourage questions because they often reveal the most interesting aspects of how financial markets actually work.

  • Self-paced modules with supporting materials you can revisit
  • Monthly live sessions where we discuss current market events through a theoretical lens
  • Access to a community of other learners working through similar questions
  • Regular updates as new research emerges or market conditions shift

Our next cohort begins in September 2025. If you're interested in understanding investment theory beyond surface-level explanations, we'd be happy to talk about whether our approach fits what you're looking for.